Independent Analytics

Google Analytics is complicated!

You shouldn’t have to spend hours on tracking scripts, variables, dimensions, and other complexities just to answer basic questions about your visitors.

That’s why we built Independent Analytics.

Independent Analytics gives you simple, common-sense stats you can use to grow your website.

It automatically tracks your visitors and adds easy-to-read reports right inside your WordPress admin dashboard.

As a Google Analytics alternative, Independent Analytics also offers superior privacy for yourself and your visitors. It does not use cookies, store personal data, or communicate with external servers. All of your data is created and stored in your WP database.

This is a free plugin and doesn’t require you to create an account on another site.

Loved by the WP Community ❤️

Independent Analytics has received praise and renown from WP Tuts, Web Squadron, WP Weekly, WP Builds, and many more publications.

Get Started in 60 Seconds

1. Visit your Plugins > Add New menu
2. Search for “Independent Analytics”
3. Install and enjoy 🙂

Independent Analytics starts tracking visitors immediately. No JavaScript. No code snippets. No account to create. Just install and activate, and clear your cache once if you’re using a caching plugin. Your data starts showing up right away, so you can refresh the page and check how it’s going.

Who’s it for?

• Bloggers: Find out which posts are getting traction without wading through a dashboard built for enterprise marketing teams. Use Independent Analytics for simple blog statistics and blog stats that show you what’s actually being read.
• Builders & agencies: Give your clients analytics that they can easily understand and access from within the WP dashboard. No more fielding questions about complex GA4 reports or Google Tag Manager configurations.
• eCommerce stores: Check which products get the most views and what visitors are searching for before buying. Uncover your most valuable traffic sources to streamline your marketing, and get more advanced eCommerce store analytics with the Pro version.
• News sites: You need same-day site stats and a fast way to see what’s resonating now. The analytics update in real-time and you can quickly check your post views in the Posts menu while you work. You might also enjoy the real-time dashboard included in the Pro version.
• Startups: Get straight to the most valuable data without digging through endless menus. Find out where your early adopters are coming from and what messaging resonates with them.
• Nonprofits: You want to know where your donors come from and which campaigns get attention, without using cookies that violate donor trust. Easily share analytics access with other team members to get everyone on board with using data to advance your mission.

Fully Private for You and Your Visitors

Without privacy friendly analytics, you could be at risk of violating regional privacy laws, such as the GDPR (DSGVO) or CCPA. Independent Analytics Analytics is a privacy first analytics solution designed from the ground up for legal compliance.

Read the full description on the official page →