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Free Plugin by Danny van Kooten v2.5.2

Koko Analytics

Privacy-friendly and lightweight Google Analytics alternative for WordPress sites. No cookies, just insights.

Koko Analytics

The facts

Rating
5★ from 242
Active installs
60k+
Price
Free
Last updated
20 Aug 2026
Added
Nov 2019
Requires WP
6.2
Tested up to
WP 7.1
Requires PHP
7.4
Downloads
2,458,171

Our analysis

AI-assisted

Koko Analytics is a privacy-friendly analytics plugin for WordPress that provides insights into website visitors without using cookies or third-party services. It is designed to be lightweight and easy to use, displaying important metrics directly in the WordPress admin dashboard.

This plugin is suitable for users who require GDPR-compliant analytics and prefer a straightforward approach to tracking website performance. It includes features like returning visitor detection, referrer statistics, and the ability to exclude certain user roles or IP addresses from tracking.

Best for: This plugin suits WordPress site owners looking for a simple, privacy-focused analytics solution.

What it does well

  • Privacy-friendly and GDPR compliant
  • Lightweight, adding less than 1 kilobyte to pages
  • Simple analytics dashboard within WordPress admin
  • Supports historical data imports from various sources
  • Open source and publicly available

Where it falls short

  • Limited advanced analytics features without the Pro version
  • No mention of support or documentation quality

Verdict

Koko Analytics offers a straightforward way to track website visitors while ensuring privacy compliance. It is a suitable choice for those who want essential analytics without the complexities of traditional tools.

From the developer

Danny van Kooten's own description of Koko Analytics, lightly tidied.

Koko Analytics is a privacy-friendly and lightweight Google Analytics alternative for WordPress sites. It is a plug and play solution to get GDPR compliant insights into your website visitors without requiring any third-party services.

Why choose Koko Analytics?

Important insights

Koko Analytics provides you with simple and effective analytics. There are no complicated reports to dig through. All the important metrics are visible from a quick glance at your analytics dashboard, right inside your WordPress admin.

Privacy-friendly analytics

Koko Analytics is a privacy-friendly solution for WordPress. It can be used without any cookies, no personal data is processed or stored and nothing is shared with any third-party. That makes it suitable for GDPR, CCPA, and PECR-compliant website statistics.

Lightweight website statistics

Koko Analytics is lightweight. It adds less than 1 kilobyte of data to your pages and is fully compatible with all kinds of caching setups. WordPress is bypassed entirely for its collection endpoint, making the impact on your site’s performance as close to zero as possible.

Open source analytics

Koko Analytics is open source released under the GPL license, just like WordPress itself. The source code is publicly available. Everyone has the right to run, study, share or modify the source code.

Features

  • WordPress analytics dashboard – View your website statistics directly inside WordPress admin.
  • Top posts and pages – See which content gets the most visits.
  • Referrer statistics – Find out which websites send traffic to your site.
  • Path-based tracking – Track statistics for any URL, including archives and search pages.
  • Returning visitor detection – Reliably detect returning visitors without cookies.
  • Exclusion rules – Exclude visits from selected WordPress user roles or IP addresses.
  • Historical data imports – Import statistics from Jetpack Stats, Plausible Analytics, Burst Statistics, Statify, WP Statistics, Independent Analytics, or SlimStat Analytics.
  • Automatic data cleanup – Remove historical data older than a chosen number of months or years.
  • Popular posts output – Show your most visited posts or pages with a widget, Gutenberg block, or shortcode.
  • Pageview counter – Show the total number of pageviews for a page with a shortcode or Gutenberg block.

Koko Analytics Pro

Koko Analytics Pro adds more reporting options for sites that need deeper analytics.

  • Country statistics – See which countries your visitors come from.
  • Technology reports – View browser, operating system, and device statistics.
  • Email reports – Receive periodic analytics reports in your inbox.
  • UTM Campaigns – Measure the performance of your marketing campaigns.
  • Custom event tracking – Track outbound link clicks, contact form submissions, add-to-cart actions, and more.
  • Traffic spike alerts – Get notified by email when traffic changes quickly.

Read the full description on the official page →

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