ShopMagic

ShopMagic – email automation is a WooCommerce extension that allows store owners to create automated emails and actions triggered by store and customer events.

The ShopMagic – email automation for WordPress plugin provides a system for building email automations using events, optional filters, and actions. It can be used to send follow-up emails, transactional notifications, reminders, and internal messages related to WooCommerce orders, customers, and site activity.

ShopMagic – email automation for WordPress runs entirely inside WordPress and WooCommerce. All data remains in the site database and is not sent to external services unless explicitly configured by the site administrator (for example, through integrations).

The plugin is designed to be extensible and can be enhanced with add-ons or custom code to support additional events, filters, and actions.

Key Features

• AI-powered interface – Create email automations using prompts and reduce setup time.
• Ready-to-use WooCommerce automation recipes – Pre-built email workflows for common WooCommerce scenarios.
• WooCommerce follow-up emails – Automatically send post-purchase emails such as review requests or product recommendations.
• Email automation for WooCommerce order statuses – Trigger emails based on order status changes, including links to products or external review platforms.
• Custom transactional emails for WooCommerce – Create and send customized emails for all order statuses, including pending payment and cancelled orders.
• Support for custom WooCommerce order statuses – Build automations and emails for custom statuses added by other plugins.
• Product-specific email content – Create different email designs and messages depending on the purchased product.
• Welcome emails – Send automated welcome emails for new orders or newly created customer accounts.
• Internal emails and notifications – Send emails to store staff or administrators about selected store events.
• Mailchimp integration – Automatically add customers to Mailchimp lists during checkout.
• Customer lists and segmentation – Create and manage multiple lists for newsletters, promotions, or product announcements.
• GDPR-compliant email lists – Support for opt-in and opt-out lists with unsubscribe links.
• Advanced guest customer handling – View and target customers who placed orders without creating an account.
• Email queue system – Optimized email queue for reliable delivery and store performance.
• Email history and logs – Full visibility into sent emails and executed actions.
• Abandoned cart recovery – Free add-on to recover abandoned WooCommerce carts and lost revenue.
• WooCommerce SMS notifications – Free Twilio integration add-on for sending SMS notifications.
• Cross-sell and related product emails – Promote related or cross-sell products using automated emails.
• UTM parameter support – Add tracking parameters to email links for Google Analytics.
• Reliable email delivery – Use ShopMagic as a WooCommerce email customizer when default emails are not sent correctly.
• Newsletter and reminder automation – Send newsletters, pre- and post-purchase emails, and cart reminders from WordPress.
• Extensible with add-ons – Integrations with Twilio, Gravity Forms, Contact Form 7, Slack, WooCommerce Memberships, Bookings, Subscriptions, and Google Sheets.

How It Works

Automations in ShopMagic – email automation are built using three components:

1. Event

Defines when the automation is triggered.
Examples include:

• Order status change
• New order created
• Customer account creation

2. Filter (optional)

Defines conditions that must be met for the automation to run.
Filters can be used to limit automations to:

• Specific products or categories
• Selected order statuses
• Specific customer data

If no filter is added, the automation runs globally for the selected event.

3. Action

Read the full description on the official page →