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Simple Google Analytics Tag Manager
Adds Google Analytics GA4 and Google Tag Manager snippets with simple privacy-friendly controls.
The facts
- Active installs
- 1k+
- Price
- Free
- Last updated
- 4 Jul 2026
- Added
- Mar 2020
- Requires WP
- 5.2
- Tested up to
- WP 7.0.4
- Requires PHP
- 7.0
- Downloads
- 12,629
Our analysis
AI-assistedSimple Google Analytics Tag Manager is a WordPress plugin that enables you to integrate Google Analytics GA4 and Google Tag Manager into your site without the need to edit theme files. It allows you to easily add or remove tracking IDs and manage settings related to user tracking and consent.
This plugin is suitable for WordPress site owners who want to implement Google Analytics and Tag Manager while maintaining control over tracking preferences and user privacy. It is particularly useful for those who need to comply with GDPR regulations.
Best for: WordPress site owners looking to implement Google Analytics and Tag Manager while adhering to privacy regulations.
What it does well
- ✓Supports Google Analytics GA4 and Google Tag Manager integration
- ✓No need to edit theme files for setup
- ✓Allows exclusion of logged-in users from tracking
- ✓Can disable automatic GA4 page_view event
- ✓Does not collect or store personal data
Where it falls short
- •Limited information on user ratings and feedback
- •No advanced features mentioned beyond basic tracking
Verdict
This plugin provides a straightforward solution for integrating Google tracking tools into WordPress, though it may lack advanced features found in other options.
From the developer
Miguel Fuentes's own description of Simple Google Analytics Tag Manager, lightly tidied.
Simple Google Analytics Tag Manager lets you add Google Analytics GA4 and Google Tag Manager to a WordPress site without editing theme files.
The plugin supports the current Google tag setup for IDs such as G-XXXXXXXXXX, GT-XXXXXXXXX, or AW-XXXXXXXXX, plus Google Tag Manager containers such as GTM-XXXXXXX.
Features
- Add or remove a Google Analytics GA4 ID.
- Add or remove a Google Tag Manager container ID.
- Automatically print GA4 when a valid GA4 ID is saved.
- Automatically print Google Tag Manager when a valid container ID is saved.
- Disable the automatic GA4
page_viewevent when needed. - Exclude all logged-in users from tracking.
- Exclude specific WordPress roles from tracking.
- Print Google Consent Mode v2 default values before Google tags load.
- Keep existing Google Tag Manager
noscriptsupport through thewp_body_openhook.
Privacy
This plugin does not collect, store, or send personal data by itself.
When Google Analytics GA4 or Google Tag Manager is enabled, the plugin prints Google scripts on the public site. Those scripts may collect data according to the configuration of your Google account, your Google tags, and your consent implementation.
Consent Mode v2 settings in this plugin define default consent states only. A cookie banner or Consent Management Platform should update consent after the visitor makes a choice.
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