UTM Event Tracker and Analytics, UTM Grabber

This powerful plugin enables you to seamlessly track events and analyze user interactions using UTM parameters, fbclid, gclid, button clicks, or custom element interactions. Whether you need to monitor click-through rates, measure the effectiveness of marketing campaigns, or gain insights into user behavior, this plugin provides a comprehensive solution. With its intuitive tracking capabilities, you can capture valuable data to optimize your strategies and make data-driven decisions with ease.

Custom Parameter Support (Pro):
Create and track sessions using your own custom URL parameters. This feature helps you capture more accurate attribution data from sources that don’t use standard UTM values. Perfect for affiliate tracking, internal links, influencer campaigns, and custom marketing tags.

Send Google Analytics Events with Ease

The UTM Event Tracker and Analytics plugin supports sending Google Analytics events for better user interaction tracking. Capture events such as button clicks, hyperlink clicks, and form submissions, and send them directly to Google Analytics. Gain valuable insights, improve engagement tracking, and optimize your marketing performance effortlessly—all without any coding!

Warning

• If you are using a caching plugin, please exclude the wordpress_utm_event_tracker_session cookie.
• For websites hosted on WP Engine, you must request support to allow the wordpress_utm_event_tracker_session cookie.
• If you are using the NitroPack caching plugin, be sure to exclude this cookie in the app settings. Refer to this guidelines for more details.

Getting Started

Once the plugin is installed and activated, you can start tracking events and analyzing data using UTM parameters. Here’s how to get started:

Define Your UTM Parameters: Determine the UTM parameters you want to track. Common parameters include source, medium, campaign, term, and content.

Generate UTM Links: Create UTM-tagged URLs for your marketing campaigns using tools like Google’s Campaign URL Builder.

Insert UTM Parameters: Insert the UTM parameters into your links wherever you want to track events. This could be in emails, social media posts, advertisements, etc.

Analyze Data: Visit the plugin dashboard to analyze the data collected through UTM tracking. Gain insights into user behavior, campaign performance, and more.

Features

The UTM Event Tracker and Analytics plugin offers a comprehensive set of features designed to enhance your ability to track events and analyze data using UTM parameters. Here are the key features of the plugin:

UTM Event Tracking: Track various events on your website using UTM parameters. Whether it’s clicks, conversions, or form submissions, you can accurately monitor user interactions.

Track Button & Link Clicks: Gain deeper insights into user interactions by capturing button clicks and hyperlink engagements on your website. This feature helps you track user behavior, measure click performance, and optimize your marketing campaigns based on real-time data. Whether it’s a call-to-action button or an outbound link, you’ll have the analytics needed to improve conversions and refine your strategies.

Read the full description on the official page →