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UTM for Woocommerce
Simply track UTM & CLID parameters in Woocommerce orders.
The facts
- Rating
- 4.3★ from 3
- Active installs
- 800+
- Price
- Free
- Last updated
- 6 May 2025
- Added
- Jan 2024
- Requires WP
- 4.7
- Tested up to
- WP 6.8.8
- Requires PHP
- 7.4
- Downloads
- 5,717
Our analysis
AI-assistedUTM for WooCommerce is a WordPress plugin designed to enhance analytics for WooCommerce store owners. It simplifies the process of tracking customer acquisition channels by integrating directly with the WooCommerce orders list screen, allowing users to view the source of purchases without switching between platforms like Google Analytics and Facebook Ads.
This plugin is suitable for store owners looking to improve their understanding of marketing effectiveness and streamline their analytics process. By providing a unified view of purchase sources, it aims to reduce errors and save time in data reconciliation.
Best for: Store owners who want to improve their marketing analytics and tracking.
What it does well
- ✓Integrates with WooCommerce orders list screen
- ✓Simplifies tracking of customer acquisition channels
- ✓Reduces need to switch between Google Analytics and Facebook Ads
- ✓Free to use from the WordPress.org directory
- ✓Compatible with WooCommerce HPOS
Where it falls short
- •Limited information on additional features or customisation options
Verdict
UTM for WooCommerce offers a straightforward solution for tracking purchase sources, making it a useful tool for store owners focused on analytics. However, details on its full capabilities are limited.
From the developer
Spanrig Technologies LLP's own description of UTM for Woocommerce, lightly tidied.
Elevate your WooCommerce analytics with the sophisticated capabilities of UTM for WooCommerce, a powerful plugin meticulously crafted to enhance your understanding of customer acquisition channels. This indispensable tool addresses the pain points of navigating between Google Analytics and Facebook Ads to track purchases, eliminating the frustration of mismatched numbers.
In the digital marketing landscape, we, as a growing digital marketing agency, encountered the cumbersome challenge of toggling between platforms to reconcile data discrepancies. The painstaking process of cross-referencing Google Analytics and Facebook Ads to gain a unified view of purchase sources was not only time-consuming but also prone to errors, resulting in a frustrating lack of clarity.
Driven by the desire to streamline this process and empower fellow store owners, we developed UTM for WooCommerce. This free plugin revolutionizes the way you track and understand your customers’ purchasing journey. Gone are the days of switching between platforms; UTM for WooCommerce seamlessly integrates with your WooCommerce orders list screen, providing a holistic view of the source of purchase directly within your familiar dashboard.
No longer constrained by the arduous task of reconciling numbers and navigating multiple platforms, UTM for WooCommerce empowers store owners to focus on what matters most – optimizing marketing strategies and driving business success. Join the thousands of store owners who have benefited from our solution, and make UTM for WooCommerce an integral part of your toolkit for unparalleled insights and seamless analytics.
Note: Compatible with Woocommerce HPOS
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